The polite version of pitch feedback is everywhere. LinkedIn is full of "10 tips for your pitch deck" carousels, mostly the same ten tips, mostly harmless, mostly useless the moment your actual deck doesn't fit the template. What's rare is feedback that sounds like what an investor is genuinely thinking while they flick through your deck live — the "wait, what does that even mean" moment that never makes it into a follow-up email.
We wanted to build that. Not a checklist. A cold, honest, slightly rude first reaction, the way a real investor experiences a deck before diplomacy kicks in.
Why the swearing isn't just a bit
It would have been easy to build a version of this that's blunt but buttoned-up — "this slide lacks specificity" instead of "that's pure pish, gimme a number." We tried that version first, in an earlier draft. It read exactly like every other AI feedback tool: competent, forgettable, and easy to skim past without actually absorbing the criticism.
The voice matters because it's the thing that makes the feedback land, and the thing that makes people actually want to screenshot it and send it to a co-founder. Nobody shares "consider revising your problem statement for clarity." People do share "that's a horoscope, no' a problem statement." Same feedback, wildly different chance you actually act on it — or tell someone else about it.
The rule we hold the voice to is simple: it swears at the slide, the buzzword, the vague number — never at the person who made it. Praise hits exactly as hard as criticism when a slide earns it. That line matters more to us than the jokes do.
Why every slide is judged cold, on its own
The other deliberate choice is one you can't see from the outside: every slide gets reviewed independently, with zero memory of the slides before or after it. That's not a shortcut — it's the actual point. That's how a real investor experiences a deck live: flicking through page by page, forming a first impression on each one before they've seen how the story resolves. A tool that reads your whole deck at once and writes one smoothed-over summary is answering a different, easier question. We wanted the harder, more honest one.
Why it's free, and staying that way
The founders who need this most are usually the ones with the least spare cash — pre-seed, first-time, bootstrapping the raise itself. Charging them for the thing that might help them raise felt backwards. So the roast is free, permanently, for every founder. If it helps you get a term sheet, you owe us a pint. That's genuinely the whole business model on the founder side — the actual revenue, if this works, comes from investors paying for curated dealflow further down the line, not from founders paying to get told the truth about their own deck.
If you've got a deck sitting on your desktop that you're not entirely sure about, that's exactly what this is for.